A New Way to Meaningful Content

on YouTube ↗23m

" summary

Claims rapid growth with 80–90 million uniques in November, built an optimization platform for headline and engagement testing, and trains curators over three–four months to spot shareability. Publishes about 260 posts a month, bans celebrity slideshows and kitten fluff, measures impact with an attention minutes metric (about 5 million minutes/day in December). Focus is on curating substantive videos that drive awareness, experiments show high time-on-page and organic sharing, and work-for-hire projects (eg Gates Foundation global health) sell attention rather than pay-per-view.

AI-written summary · about

" chapters (4)

1. 0:00Start
2. 1:25The Filter Bubble
3. 3:26Passion Driven Media
4. 19:48What's Your Business Model Again

" related talks

• 08mJonah Peretti of Buzzfeed interviewed at Web 2.0 Expo New York 2010Jonah Peretti · Web 2.0 Expo New York 2010
• 10mInterview with Chris AltchekChris Altchek · DLD Munich 2016
• 19mCult of personalityMark Russell, Jenna Marbles, Alfie Deyes · Web Summit 2017
• 01h 01mBranding Is Your Secret Weapon!Phil Pallen · Digital Marketing Europe 2022
• 36mLatest Bedfellows - Brands & ContentS. Snow, P. Meier, L. Kircher, D. Moore · DLD NYC 14
• 29mTime Well Spent: What’s Worth Our Attention?Tristan Harris · DLD New York 2017
• 24mWhat and Why, How to Leverage Data Science and ResearchChrista S, Clancy S · Config 2022
• 17mBuilding a Winning Creative Strategy for Games in 2022Yusuf Barutcu · Pocket Gamer Connects London 2022