Interview with Eli Pariser
summary
Upworthy builds a tightly curated site that publishes curated, high-share videos and graphics with heavy factchecking and an explicit mission to drive action, not just clicks. Editorial workflow favors quality over quantity, measuring attention at every level with internal attention metrics so staff know which pieces actually engage. A community of readers lifts selected items to millions of views, the site reports rapid growth in Europe while most users remain in the US, and tactics borrow viral techniques from BuzzFeed.
AI-written summary · about
related talks
08mJonah Peretti of Buzzfeed interviewed at Web 2.0 Expo New York 2010
17mSatire in the digital age
10mInterview with Chris Altchek
19mCult of personality
40mDesigning with Words: Content Design at The New Yorker
30mPicture Perfect - Boost your Brand
37mBuilding a lot on a little: scrappy talent branding
24mWhat and Why, How to Leverage Data Science and Research