Interview with Mark Hurst
summary
Creative Good, founded 1997 in New York, is a consulting firm that studies real users to improve products and services: teams observe customers interacting with offerings, catalog unmet needs, list what works and what breaks, and deliver specific fixes so clients can build strategy that changes outcomes. The talk cites Tony from Nest and Steve Jobs to argue design must cover every touch point from discovery through unboxing to use. Mention of DLD attendance and the company’s 17‑year age grounds the context.
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