Creativity & Innovation
summary
A product design team at The Guardian details a concrete case: building a previously unseen digital product that hasn’t launched yet, using user research, rapid prototyping and design thinking to decide what to iterate or kill. Coverage context includes 128 million monthly uniques and a strategic push toward product diversification. The session walks through the specific decision gates, tooling and experiments used, plus which hypothesis tests produced surprising signals and which features were dropped.
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