Omni-Channel Retail Strategy
summary
Stores run as showrooms with no inventory in-store: customers try items, place orders in-store or via app and get delivery from centralized stock (example: 3–5 day shipments from Hong Kong). A flagship is 80 m2 with 77 m2 selling space and mobile POS on iPod/iPad. Luxury e-tail reports a £550 average basket, >45% repurchase within 12 months, about 40% traffic and ~30% of sales from mobile, and holiday click‑and‑collect spikes to ~30%. The strategy is mobile‑first design and data capture (email + editorial) to re‑engage buyers.
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chapters (10)
- 0:00The rise of showrooming
- 1:33Omni-channel panel experts
- 3:38Sneakerboy's unique model
- 7:23Digital shifts at matches
- 11:06Global pricing strategies
- 13:41Physical retail experience
- 18:15CRM and customer engagement
- 21:48Click and collect services
- 25:15The power of mobile
- 31:20Q&A and closing thoughts
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