Highlights - News in a Platform World
summary
Company treats the social Web as our front page, pushing distribution through social channels rather than SEO and keywords. Content mix is explicit: half curated, half created, with editors encouraged to experiment and fail. Titles and formats are optimized for people not algorithms, mobile responsiveness is a must, and a new ad approach builds branded content pages — but only with clear disclosure, because undisclosed brand pages provoke swift reader backlash.
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