Highlights - Annotate My Brand
summary
Argues that the digital revolution is primarily communication and even a small artisan producing five thousand kilo of the best cheese should use social media to reach new customers and global markets. Claims internet and hip hop have been gentrified so luxury must embrace them or miss audiences. Defends mechanical luxury over smartwatches because tech becomes obsolete in 12–18 months while mechanical goods last. Notes a fashion site built today will persist indefinitely rather than disappear like a tweet.
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