Interview with Yat Siu
summary
Argues that common fears about China are overblown and that foreign brands often succeed there, citing Apple, Samsung and luxury car brands as clear market winners; claims the main obstacle is cultural and language mismatch plus not spending enough time on local adaptation rather than consumer hostility; advises against transplanting Western business models unchanged; states that many European fashion and luxury houses now derive a large share of revenue from China and estimates conference audience could include 20–40 Chinese attendees indicating stronger regional presence.
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