The New Social Media
summary
BuzzFeed presents concrete metrics and products: an internal claim of over 130 million uniques, 75% social traffic and 150 million YouTube views in one month, a vertically integrated platform combining CMS, distribution and data science-driven targeting. Editorial shifts include hired investigative reporters with multi-month probes and international bureaus. Revenue and CPM pressures get framed through branded content sold as use of the platform rather than adjacency-based ads, with native video capacity scaling.
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chapters (12)
- 0:00BuzzFeed's scale and growth
- 1:47BuzzFeed as social content
- 3:14Entertainment to journalism
- 5:02Mobile and social trends
- 6:30Native ads model
- 8:58Branded content value
- 10:01Independence and acquisitions
- 11:24Revenue growth comparison
- 13:31Data-driven media tech
- 15:18Content models and platforms
- 16:22Digital media disruption
- 17:46Affiliate fees and quality
