Multi Channel Networks
summary
Discussion centers on concrete stakes: PewDiePie has about 25 million followers, NBA reports 60 million NBA TV users paying ~$200/year (a ~$12B headline number), HuffPost Live runs eight hours a day five days a week with ~20,000 contributors over 18 months and 9M monthly uniques with 50% international after launching 11 markets, Disney and others buy MCNs, YouTube captures ~80% of video eyeballs and enforces a 45% rev share, leaving MCNs scrambling for monetization.
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