InspiredBy
summary
Lufthansa partners with VICE to build a travel storytelling campaign: a 10-person documentary series plus photo journals published on Facebook and targeted to 18–30s. Over 11 weeks the team runs 55 posts, reaches 300 million impressions and 7.3 million unique viewers, averages ~64,000 interactions per post and 3+ million video views, and records +14% brand favorability among the core demo — a clear, measurable test that the content-first approach drives engagement and brand lift.
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