Behavior Change in a Mobile World
summary
Claims that mobile enables repeatable behavior change by delivering tiny daily practices tied to coaching and community rather than one-off training, backed by specifics: behavior patterns solidify by age three, 80% of US prison population comes from foster care, corporate programs reportedly produce about $3 billion in new pipeline at British Telecom, the fashion app drives 3x actions per session on mobile, and university pilots show ~30% lift in internship placement using practice-based coaching; recommends a SaaS model embedded in performance reviews and four practical rules: four laws: narrow practices, empathy, community, coaching.
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chapters (6)
- 0:00Introduction to the topic
- 1:07Methodology of behavior change
- 3:56Four laws of behavior change
- 10:20Mobile-first commerce
- 13:28Community and social input
- 17:32Closing thoughts on platforms
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