Latest Bedfellows - Brands & Content
summary
Brands shift from making ads to mining data, tooling and platforms: one company buys a big‑data analytics firm to find real conversations, Metaio demos an IKEA AR catalog that places furniture in living rooms and points to Amazon Flow and Oculus as distribution shifts, agencies like Xaxis push programmatic buys while Zaxis/WPP reports ~$800M in revenue, publishers hire 50+ journalists or build content studios, Hilton uses a Twitter concierge pilot, and the claim is clear: content must be useful or entertaining and virality is a hit‑driven, often futile gamble.
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chapters (4)
- 0:00Start
- 0:19Peter Meyer
- 10:34Difference between a Creative Agency and a Media Agency
- 28:53Instantaneous Feedback on Content
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