Building campaigns that go viral
summary
Claims that influencer marketing drives measurable outcomes not vanity metrics, citing it as ~4% of digital ad spend and moving toward sales, brand uplift and sentiment/comment analysis. A data-led end-to-end platform plus an Impact Studio and a new mobile app lets creators share verified analytics and media kits (network of 13,000 creators). Campaigns include Levi’s then and now across six European markets with ~50 creators and strong organic participation, and a Google Pixel idea using Magic Eraser that proves simple, participatory concepts scale quickly.
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chapters (10)
- 0:00Introduction
- 1:05The role of influencer.com
- 2:52The TikTok revolution
- 4:10Creator and brand dynamics
- 5:30Algorithms and analytics
- 7:45Platform competition
- 9:42Campaign case studies
- 12:07Agility and new technology
- 13:43Sustainable partnerships
- 15:54Future trends and wrap-up
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