Optimization strategies for a performant, headless storefront
summary
Composed a headless storefront for a discounted channel using CommerceTools backend, Next.js on Vercel frontend, Contentful for CMS and Orium as systems integrator; project runs 18 months and goes live four weeks ago with a ~30‑developer organization. Deploy cadence drops from three‑week releases to rapid feature branches and visual previews; biggest fixes are cache strategy and trimming libraries for performance. Rollout is a big‑bang launch, conversion impact still early, but developer velocity and collaboration measurably improve.
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chapters (11)
- 0:00Introduction to Altitude
- 1:10Defining the tech stack
- 2:38Vendor selection process
- 4:02Identifying business needs
- 6:43Lessons and best practices
- 8:57Improving team collaboration
- 10:53Ongoing operational change
- 13:42Visual workflows in headless
- 16:18Q&A: Rollout strategy
- 18:05Performance and impact
- 19:39Team structure and reflection
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