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Interview with Andrea Panconesi

on YouTube 03m
Interviewat DLD 2015 · 2015-01-18..01-20· [developer-experience]

speaker

name:Andrea Panconesi
links:none on file

resources

video:https://youtu.be/0dnOekBX8L0
slides:none on file

summary

Luisa Via Roma runs an online store receiving four million hits a month and stocking 500 designers, and attributes growth to a razor-sharp edit and market-leading merchandising. The talk explains building a digital storefront that uses social networks, influencer collaborations and data-driven visual merchandising to convert traffic into sales, claims curated selection outperforms sheer assortment, and reports the model scales while preserving the brand identity.

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