Interview with Alexandra Suich
summary
Argues that publications that survive combine subscription-first model economics with selective advertising rather than relying on paywalls or pure ad play, citing resilience during 2007–08 when subscription revenue buffered ad collapses. Points to massive-scale outlets (Mail Online and Vox Media) as proving scale matters for ad sales, notes the Economist’s strategy to skip breaking news in favor of paid-for analysis and niche breadth that readers will pay for.
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