Technology Flips Music
summary
Panel outlines how streaming and direct-to-consumer tools change money and discovery: majors reposition as creative workbenches rather than gatekeepers, catalogs earn more from streaming, and global services report roughly 15 million paid / 50 million total users. An artist-built stack — Google Voice, Shopify/Gumroad, Vimeo and a bespoke fan phone app — lets the artist collect buyer data, send texts with a claimed 50% conversion rate and sell experiences (one New Year’s run raised about €40,000), proving monetization beyond per-stream payouts.
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chapters (16)
- 0:00Panel introductions
- 1:28State of the music industry
- 2:58Innovating live music
- 4:21Role of major labels
- 5:52Label services and curation
- 7:49Global streaming trends
- 10:41Catalog and new technology
- 12:03Direct-to-consumer tech
- 16:15Value of music and data
- 19:27YouTube as discovery
- 22:18Monetizing video content
- 24:48Artist and fan connection
- 27:12The rise of new stars
- 28:58Audience Q&A and advice
- 31:57Physical vs digital sales
- 34:27Artists to watch in 2015
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