It's Only the Beginning – Sean Garrett
summary
Companies lose control of narratives as leaks and rapid sharing outpace old media cycles; the claim is that transparency beats spin by default. Practical tactics used and shown to work: publish internal emails searchable (Stripe), post internal memos publicly (Medium), and display true product costs and factory details (Everlane). The surprising result is simpler: fixing internal alignment first reduces external crises, and radical openness measurably increases trust and engagement.
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chapters (6)
- 0:00Introduction
- 1:14The Sony leak
- 2:24How companies communicate
- 3:57Finding your truth
- 5:38Companies are a mirror
- 6:33Internal communication
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