It's Only the Beginning: Industry Overview
summary
Global digital adoption hits 3 billion connected, leaving roughly 4 billion to come online, and attention is migrating from traditional media to mobile as younger cohorts keep habits for life. Smartphone markets plateau in developed countries while China dwarfs the US and Chinese firms supply 25% of smartphones worldwide. Tablets slow — the iPad shrinking — TV sets become connected, Netflix exceeds HBO in US subscribers, Google dominates digital ad and browser/search share, and the current tech boom looks healthy but cyclical.
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chapters (9)
- 0:00Industry overview
- 1:26The media shift
- 2:49Device and technology trends
- 4:46Mobile device market cycle
- 6:55Eyeballs follow money
- 9:13Generational media habits
- 10:46Mobile explosion
- 12:17Digital dominance and shift
- 14:20Boom cycle and future
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