Is the CMO the New CTO
summary
Marketers spend over $1 trillion a year and now buy more tech than IT, shifting the role to a CMO as Consumer Technology Officer who must own customer apps, content and reputation. Expect a martech market of thousands of vendors, a tsunami of data (200 hours of video uploaded to YouTube in moments cited) and less than 5% of CMOs becoming CEOs today. Concrete moves: invest in analytics and attribution, use programmatic reallocation, exploit IoT signals, and emulate fast reactions like Nissan’s seven‑minute campaign.
AI-written summary · about
chapters (12)
- 0:00Introduction to panel
- 1:21Decline of television
- 3:23Rise of digital marketing
- 5:25The CMO as technology officer
- 6:49The decision economy
- 14:54Connecting with customers
- 20:13From campaigns to journeys
- 23:24Data and agility in marketing
- 24:19Proving ROI and investment
- 26:03Analytical and creative skills
- 29:42The CEO's role in technology
- 32:32Final recommendations
related talks
21mWill everything you know about advertising soon be irrelevant?
42mCracking the Code: How to Create a Modern Marketing Strategy That Drives Results
27mUser acquisition megatrends for 2019
17mThe Future of Digital Marketing
13mBuilding a creative machine for the digital marketing landscape of today
20mDelivering Performance Advertizing Outcomes at Scale Beyond Traditional Media Platforms.
36mLatest Bedfellows - Brands & Content
16m5 Steps to Lifecycle Marketing Success