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Wes Nichols

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Is the CMO the New CTODLD 20152015-01-18
Marketers spend over $1 trillion a year and now buy more tech than IT, shifting the role to a CMO as Consumer Technology Officer who must own customer apps…
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Interview with Wes NicholsDLD 20152015-01-18
Describes a concrete analytics product: MarketShare Decision Cloud that predicts ROI and recommends reallocation across brand, TV, digital, promotions, trade…
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