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Vlad Zhovtenko

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The Role of AI in Modern MarketingDigital Marketing Europe 20252025-03-18
Panel claims teams build AI agents pipelines that prepare data, analyze it and spin up CRO tests, reporting a typical two or three hours saved per task versus…
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Measuring the Efficiency of Paid Customer Acquisition CampaignsDigital Marketing Europe 20252025-03-18
Argues that owning raw ad and conversion data is essential and that switching reports to show conversions by click time vs conversion time changes optimization…
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How Our Ecom Marketers Switch to 1st Party Data to Prepare for the Death of 3rd Party CookiesDigital Marketing Europe 20222022-03-29
Claim: e‑commerce teams move from third‑party cookies to UTM parameters and server‑side tracking, ingesting raw click and conversion logs into a first‑party…
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