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Simon Beyer

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Facebook & Instagram: Strategies, Perspectives and Trends 2022Digital Marketing Europe 20222022-03-29
Meta stock plunges 26% in one day after daily active users stall and platforms face privacy shifts; TikTok hits 1 billion users and is forecast to 1.5 billion…
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Facebook and Instagram trends in 2022 | Panel DiscussionDigital Marketing Europe 20222022-03-29
Panel lists concrete wins and headaches: one account moves from $0.40 to $0.18 return per dollar spent on Facebook ads, TikTok gives cheap organic reach and…
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Performance Branding on Facebook and InstagramDigital Marketing Europe 20222022-03-29
Argues that merging branding and performance matters now, because users move into discovery mode and attention per post is tiny, about 1.5 seconds per post…
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