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Alexander Novicov

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How to Become a Purpose Driven BrandDigital Marketing Europe 20242024-03-20
Claim: 95% of buying decisions are subconscious and 82% of people want brands to align with their values. Examples: a 126 km 6,800 m elevation race where the…
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Stand Out By Building A Purpose Driven BrandDigital Marketing Europe 20222022-03-29
Three concrete moves: get clear on your values — pick one cause tied to why the business exists; use creativity to tell your story — build a creative brief…
Talk on
Facebook and Instagram trends in 2022 | Panel DiscussionDigital Marketing Europe 20222022-03-29
Panel lists concrete wins and headaches: one account moves from $0.40 to $0.18 return per dollar spent on Facebook ads, TikTok gives cheap organic reach and…
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