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Adam Smart

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Fireside Chat: Money Talks - Listening To Buyer SignalsPocket Gamer Connects London 20262026-01-19
SignalHub lets studios buy audiences built from real card spending via partners like Mastercard Factures and Equifax meanwhile running inside a privacy‑first…
Panel on
State Of The Union: The Future Of D2C In Mobile GamingPocket Gamer Connects Helsinki 20252025-10-07
AppsFlyer data shows its SDK covers ~60% of gaming and out‑of‑store payments adopt at 10–30% depending on genre, while a new web shop model offers first $1M…
Panel on
User Acquisition in 2024 & Beyond.Pocket Gamer Connects Helsinki 20242024-10-01
Panel says UA in 2024 centers on diversification: move budget into rewarded channels that show double-digit rewarded growth but high early LTV that tapers…
Panel on
In the Sandbox With Creative Success!Pocket Gamer Connects London 20242024-01-22
Claim: creative is the primary growth lever now that iOS audience signals shrink. Teams build a dedicated marketing creative studio, tag concepts, and run a…
Talk on
Superstar Session: Performance Marketing on PC & ConsolePocket Gamer Connects Helsinki 20232023-09-12
AppsFlyer launches AppsFlyer PC & console attribution so ads can be measured on big screens and revenue shows PC+console now nearly equals mobile. Developers…
Talk
Panel: The Rise of Real Attribution in PC & Console Gaming.Pocket Gamer Connects Helsinki 20232023-09-12
Panel argues that PC/console marketers must adopt measurable UA like mobile, using IP/household attribution and aggregated cohorts rather than user-level…
Panel on
Fireside Chat: In the Sandbox With Adam & PiyushPocket Gamer Connects London 20232023-01-23
Explains that supply-side tech runs auctions so SSP/exchange/mediation differences matter for SDK vs SDK‑less delivery and which buyer sees the impression…
Panel on
Growth Hacking 2022Pocket Gamer Connects London 20222022-02-14
SKAdNetwork creates ambiguous install metrics so UA teams shift to cost per player and segment signals into low / medium / high privacy risk to decide what to…
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