Pocket Gamer Connects Helsinki 2025
2025-10-07..2025-10-08
Helsinki, Finland
[Pocket Gamer Connects Helsinki 2016, Pocket Gamer Connects Helsinki 2017, Pocket Gamer Connects Helsinki 2018, Pocket Gamer Connects Helsinki 2023, Pocket Gamer Connects Helsinki 2024, Pocket Gamer Connects Helsinki 2025]
who it's for
growth marketers, user acquisition managers, product managers, studio founders, technical directors, live ops managers, data scientists, platform engineers
topics
agentic AI for creative research; ai tagging for ratings and reviews; web gaming with WebGPU; ai adoption in game production; direct-to-consumer web shops; retargeting and cohort refill strategies; gen AI for ASO experimentation; snapchat app acquisition tools; headless ai simulator for balancing; data-driven Unity puzzle engine; embedded payments and reward incentives; automated global payouts and compliance
| title | author | length |
|---|---|---|
| The Future Is Agentic: Unlocking Creative Research With AI | Robert Huynh | 20m |
Claims a system that watches every mobile video ad, tags them with creative tagging, and returns top concepts by network and country using a large labeling… | ||
| AI & Automation Hacks For Ratings & Reviews | Anatoly Sharifulin | 20m |
AppFollow shows concrete steps to turn store feedback into product wins using AI tagging, summarization, translation and automated replies, claiming teams can… | ||
| 2025 & Beyond: How Web Will Redefine Gaming | Rabia Dincer, Rafael Morgan | 22m |
Crazy Games reports 45 million MAU and a community of 3,000 developers and says the platform ships a native app with 3,000 titles using a single build / one… | ||
| Studio Speaks: The Reality of AI Adoption in Games | Ilya Kuznetsov, Tomi Huttula | 20m |
An internal puzzle engine built on Unity exposes game logic as data so designers build and test prototypes fast, then run real-player experiments; art comes… | ||
| State Of The Union: The Future Of D2C In Mobile Gaming | Sam Gaglani, Rafael Morgan, Adam Smart, Sarah Thomson | 32m |
AppsFlyer data shows its SDK covers ~60% of gaming and out‑of‑store payments adopt at 10–30% depending on genre, while a new web shop model offers first $1M… | ||
| Balancing Player Experience Without Players At Supercell: Case mo.co | Markus Ojala | 21m |
Supercell builds a headless AI simulator (C++ client exposed as a Python wheel) and trains thousands of bots with proximal policy optimization, running about… | ||
| How To Ship A Top-Tier Game Without A Top-Tier Budget: Practical Tips For Cost-Effective..... | Thomas Huxter, Teemu Haila, Christof Wegmann, Riku Rakkola, Juho Ylisiurua | 41m |
Advocates recommend shipping with a small senior team that pushes everything to cloud so no infra hires are needed, raising the minimal seed to prove the team… | ||
| Future Of Retargeting - Hopes & Expectations | Vera Manhoso, Matej Jurcak, Otto Simola | 41m |
Retargeting proves workable but finicky: only about 10% after 30 days remain addressable and payers are ~1–2%, so audiences shrink fast and campaigns… | ||
| Successful Retargeting - The Essentials | Vera Manhoso | 30m |
Mobile games lose 77% of users in three days and 90% by day 30, so retargeting starts much sooner than studios expect and can run from day one alongside UA… | ||
| Accelerating ASO Experimentation With Gen AI Using PressPlay | Mikey Feingold | 21m |
Presentation describes a self-serve tool called Press Play that generates ASO assets, seeds brand rules, launches automated Google Play experiments and… | ||
| From Installs To Impact: Driving Sustainable App Growth On Snapchat | Sara Antonelli | 20m |
Snapchat reports 932 million MAUs and 469M DAUs and says Snapchat Plus reached 15M subscriptions and 700 million in AR in under a year. App Power Pack claims a… | ||
| How Crazy Games Streamlined Global Payouts & Boosted Developer Relationships... | Travis Hughson, Christophe Rabet | 19m |
Crazy Games runs a web-first platform with 40 million+ monthly users and about 3,000 games, moves from slow, manual monthly payouts to an automated flow using… | ||
| What Processing $500M In Transactions Taught Us About DTC Web Stores | Miikka Luotio | 17m |
Appcharge analyzes $500M of transactions and finds concrete levers: 80% of first-time visitors return in 2.66 days, roughly half of first buyers make a second… | ||
| Surprising Drivers For D2C Adoption & Success | Chip Thurston, Peter Gerson | 19m |
FastSpring shares a survey of 100 decision makers across NA and EU (July–Aug) showing 57% have web stores and the remaining 43% say they’re planning one, 60%… | ||
| Unlocking D2C Growth: Embedded Payments + Reward-Driven Incentives | Archie Stonehill | 19m |
Claims that loyalty is the most effective D2C lever, backed by a specific ROI rule: giving up to 25% generosity on web purchases still nets profit because web… | ||
| Level Up - Gaming In 2025 & Beyond | Josh Skinner | 22m |
Mobile downloads are down about 6% year‑to‑date vs 2024 while in‑app purchases up 10% across both stores; Sensor Tower flags unknown but potentially large D2C… | ||
| Welcome & Introduction | Chris James | 23m |
Welcome to Pocket Gamer Connects Helsinki where Steel Media runs events and publications including PocketGamer.biz and Big Indie Pitch and announces this 54th… | ||
| nothing matches | ||