Pocket Gamer Connects Digital #5 2021
2021-02-08..2021-02-12
-- online --
| title | author | length |
|---|---|---|
| How Mobile Games Can Leverage ASO for Post IDFA User Acquisition | Simon Thillay | 34m |
Claims that ASO can replace lost IDFA-driven targeting after ATT by shifting budget into apple search ads and by mining keyword volumes, reviews and store… | ||
| #ElevateYourGame: How Impression-level Data Can Take Your Game to the Next Level | Vincent Fevrier, Hadrien Des Rotours | 30m |
Claims that MoPub’s impression-level revenue per impression lets ad-driven casual games measure true user LTV and cut bad UA. Case shows +15% incremental ROAS… | ||
| The Future of Mobile Game Monetisation - A New Revenue Stream to Your Games with In-play Brand Ads | Christian Atack | 33m |
Adverty pitches seamless in-play (SIP) units and a clickable seamless in-menu (SIM) 300x250 overlay, delivered via a small Unity SDK with a “seven‑step”… | ||
| How to Enhance the Gaming Experience Through Content Micro-personalisation | Carlos de Las Heras Peña | 36m |
JUMP deploys a cloud data pipeline that ingests game telemetry into a data lake, runs AI models for disengagement prediction and per-player purchase… | ||
| Hindsight is 2020: How to Gain & Retain Your Audience in 2021 | Richard Smith | 29m |
Mobile usage rises to 3.5 hours per day in 2020 (up 25 minutes), streaming subscriptions grow ~13%, fitness downloads jump 58%, and games on connected TV surge… | ||
| Games Marketing Insights for 2021 | Chloé Gingrich | 26m |
Facebook IQ and Facebook Gaming commission a study that finds mobile gaming surges: 8.6 million new UK mobile gamers (roughly 54% of the population), new… | ||
| The Real Costs of Cheating on Studios, Mobile Games & Mobile Gamers Communities | Steeve Huin, Peeyush Gulati, Zaair Hussain, DAVE BRADLEY | 29m |
Defines cheating as three modes: server breaches (rare), client tampering (common) and exploit loopholes. Reports show ~77% of players put off by cheating and… | ||
| We’re Only as Good as Our Last Creative: Creative Automation Can Transform Your Growth Strategy | Adam Stevens | 33m |
Luna Labs shows concrete results: iterative changes to one playable (dollar→card, layout tweaks, shadowed minimalist UI) lift CTR by 22% CTR lift via an 8%… | ||
| How to Stay in the Top Charts for Ten Years in a Row | Dr. Hyper, Mr. Casual | 31m |
CrazyLabs presents concrete playbook: test storyboard ads first for marketability (aim CTR >3% and CPI <$0.20), then build a short retention build and measure… | ||
| The Next Big Game Idea - Harness the Power of AI to Create Chart Topping Games | Tom Pigott | 29m |
A startup launches Ludo, an AI game-idea generator trained on OpenAI models plus a curated games database of ~800,000 titles and a 2 million image library; it… | ||
| The Challenges & Advantages of Creating a Game Remotely | Arran Topalian, Josh Nilson, Fawzi Mesmar, Dave Rohrl, Luna Javier, Martin Mittner | 50m |
Teams report running fully distributed studios, with examples like 43-, 100+- and 80–100-person design groups, and a publisher that ships five or six games a… | ||
| How to Monetise Mobile Games in 2021 | Shri Gunasekera | 27m |
2021 monetisation prescribes concrete steps: update SDK to 6.2.1 and matching mediation adapters, implement the set advertiser tracking enabled flag and add… | ||
| Finding New Audiences for Your Mobile Games | Miikka Luotio | 30m |
Argues that taking mobile games to web/PC is practical now: use WebGL or a launcher, own tracking and payments, and run a quick vertical-slice UA test first… | ||
| Mo Money Less Problems! Increasing Revenue Without Damaging Retention | Christian Facey | 32m |
AudioMob claims adding audio ads yields clear incremental revenue without hurting retention by using a DSP and a drag‑and‑drop Unity plugin that detects device… | ||
| Lessons Learnt in Game Monetisation | Emil Kjaehr, Afsar Ahmad, Otto Simola, Saumya Iyer, Matt Casey, Alex Ginn | 53m |
Panel reports that hybrid monetisation wins: subscriptions, IAP, ads and season passes coexist; a board-game title hits 6 million DAU and a longrunning MMO… | ||
| Navigating Uncertainty: Apple Privacy Changes & the Impact on Ad Monetisation | Peggy Anne Salz, Christian Calderon, Goncalo Martins, Dylan Umali, Uzeyir Baser | ? |
IDFA loss already shows 20% lower CPMs for non‑IDFA segments and studies report a 20% CPM lift with high ATT adoption; teams implement SKAdNetwork and SDK… | ||
| #ElevateYourGame: Improve Revenue & Retention With the Right Ads Approach | Ben Kaplan | 33m |
Data shows ads can increase retention and lift IAP revenue: 65% of developers report ads complement purchases and three quarters of hardcore players accept… | ||
| The State of Mobile Gaming in 2021 | Lexi Sydow | 37m |
Global mobile metrics show 218 billion downloads in 2020, users average 4.2 hours/day on device, and app stores see $143 billion spent with games accounting… | ||
| Hypercasual in 2021: West & East | Falko Boecker | 32m |
JoyPac reports 150 million total downloads and about 15 titles that reached top‑50, and notes 2020’s surge including a 1.2 billion‑download week in March… | ||
| Time is Money - Five Ways to Up Your Game Development Process on Your Way to Hypercasual Success | Shai Sasson | 30m |
Five concrete takeaways: prototype by making a 15–30s prototype CTR video in about a week and cut losses fast, best-case four weeks from prototype to top… | ||
| Will 2021 See Another Boom in Game Investments? | Harry Hamer, Malte Barth, Noah Falstein, Salone Sehgal, Sergei Evdokimov | 44m |
Panel argues 2021 keeps investor interest because of concrete wins and scalable tools: Bitkraft backs over 60 companies, strategic funds report more than 35… | ||
| Integrating Facebook Gaming Services & How to Leverage Facebook Login for Gaming | Alessio Aristide, Jithin Rao | 41m |
Overview of concrete features, integration steps and real results: Facebook launches a games SDK with Facebook Login for Gaming, cross‑platform (iOS, Android… | ||
| Firebase: The Power of Google in the Palm of Your Hand | Patrick Martin | 30m |
Firebase outlines practical tools for shipping and operating mobile games: real-time database plus Cloud Functions power low-latency asynchronous multiplayer… | ||
| Protecting Mobile Games Against Hackers, Crackers & Copycatters | Michail Greshishchev | 28m |
Analyzes 50 top Google Play games and 64 cracking sites and finds 86% had hacks with 80% working on the latest version; attackers mainly use modified app… | ||
| The Importance of Culture & Values When Building a Free-to-play Studio | Alexis Bonte, Terence Fung | 29m |
Stillfront runs a decentralized family of 19 studios with an inverted pyramid decision model that puts game teams in charge; studios keep autonomy but share… | ||
| nothing matches | ||