Pocket Gamer Connects London 2025
2025-01-20..2025-01-21
London, United Kingdom
[Pocket Gamer Connects London 2015, Pocket Gamer Connects London 2016, Pocket Gamer Connects London 2017, Pocket Gamer Connects London 2017: Show Me The Money, Pocket Gamer Connects London 2018, Pocket Gamer Connects London 2019, Pocket Gamer Connects London 2019: Growth, Pocket Gamer Connects London 2020, Pocket Gamer Connects London 2022, Pocket Gamer Connects London 2023, Pocket Gamer Connects London 2024, Pocket Gamer Connects London 2025, Pocket Gamer Connects London 2026]
who it's for
mobile publishers, user acquisition managers, ad monetisation managers, game developers, live ops managers, analytics and data teams, investors
topics
Unreal Engine mobile optimisation; alternative app stores adoption; rewarded user acquisition; AI-powered playtesting agents; AI production pipelines for games; AI video ad creation; offerwall implementation best practices; app store optimisation with autonomous agents; first-party data monetisation; data democracy and single source; direct-to-consumer web shops for games; iOS DMA platform updates
| title | author | length |
|---|---|---|
| Welcome To | Chris James | 22m |
Company behind Pocket Gamer announces expansion into new events and publishing partnerships, highlights 40,000 jobs lost over 18 months but a big talent pool… | ||
| Speed Panel: Investment Restart – What Will The M&A Landscape Look Like In 2025? | Shum Singh, Nick Button-Brown, Todd Rosoff, Caglar Eger, Kadri Harma | 31m |
Recent deals like Plarium and Easybrain and buyers paying very different multiples show buyers now prefer concrete growth and structure not promises. M&A… | ||
| Panel: A New Era – How Alternative App Stores Are Opening Up New Opportunities For Game Makers. | Thomas Huxter, Sam Turner, Shalom Michaeli, Jani Torppa, Christopher Lefebvre | 30m |
Over 300 alternative stores exist and adoption is rising in the US, Europe, Japan and South Korea, driven by regulation and demand for growth. Alternative… | ||
| Panel: How User Acquisition Is Evolving In 2025. | Richard Kos, Sarah Lafferty, Joseph Iris, Faheem Saiyad, Federica Stiscia, Thomas Kriebernegg | 49m |
User acquisition pivots back to rewarded channels with concrete tactics: playtime SDK rewards (eg. “play 20 minutes daily”) and cashback to lift D7/D14… | ||
| Session: Mobile Gaming With Unreal Engine – Performance, Optimisation, And Fortnite Mobile. | Elena Dimopoulou | 14m |
Unreal Engine pipelines let Fortnite Mobile hit near‑console visuals on phones by combining Nanite for huge mesh LOD reduction, Lumen where mid/high devices… | ||
| Panel: Supercharging Development – How AI Tools Can Augment Everyone. | Filip Dvorak, Tomi Huttula, Maria Borys, Ronnie Sternberg, Christoffer Holmgård, Nathan Crafts | 41m |
Panel argues generative AI already powers automated playtesting agents that cut QA turnaround and enable continuous end‑to‑end testing, procedural systems and… | ||
| Panel: Hype Or A Real Force For Games – Where Are We With AI In 2025? | Andy Carvell, Liam Deane, Guy Gadney, Volkan Gurel, Vanessa Mullin, Oz Silahtar | 39m |
Panelists report concrete wins and limits: an Omdia survey shows ~30% of developers using generative AI, teams cut level‑creation time from 15 days with four… | ||
| Panel: Championing Community – Building Player Connections Outside the App Stores | Charlie Scowen, Archie Stonehill, Tom Gayner, Conor McLaughlin, Berkley Egenes | 38m |
Panel argues that direct channels and community tools meaningfully lift revenue: companies report ~14% off-app purchases on day one and aim for 50–60%… | ||
| Panel: Monetisation In 2025 – Navigating The Evolving Landscape. | Ryan Davies, Fernando Pernica, Itai Cohen, Kseniia Maiboroda, Joel Chang, Alex Yerukhimovich | 41m |
Panel argues that hybrid monetisation is effectively mandatory by 2025, with ad-first studios (Voodoo, SayGames) finding it easier to layer IAPs than the… | ||
| Panel: The Rise Of Rewarded UA – How To Take Advantage Of The Marketing Revolution. | Peggy Anne Salz, Aaron Thandi, Christine Rubin, Danil Moskovoy, Brad Shapiro, Lenny Rabin | 41m |
Annual Misplay data shows 79% use multiple loyalty programs and 51% spend more when rewarded, and the panel explains how rewarded UA mixes with IAP/IAA, live… | ||
| Session: Breaking Silos – Data Democracy To Maximise Teams Effort | Alla Tytarenko | 18m |
Company centralizes analytics on devtodev as a single source of truth, assigns a data-governance owner, and builds automated shared dashboards that replace… | ||
| Curated Panel: The Game Development Renaissance – What Will Be The Foundations Of Gaming's Next.... | Oscar Clark, Teemu Haila, John Wright, Oliver Kern, Timur Haussila | 38m |
Argues that a new Renaissance rests on concrete shifts: distribution emerging outside app stores, new payment models, and AI tools that let tiny teams generate… | ||
| Fireside Chat: Paradigm Shifts – The Evolving Mobile Market And 3P Marketplaces. | Chris James, Sarah Thomson, Antony Marthinho, Jane Campbell, Walter Somol | 33m |
Epic is rolling a mobile store with self‑publishing tools and an 88/12 revenue split, third‑party games coming soon and a light integration path via an SDK for… | ||
| Session: Securing The Gaming Ecosystem From Development To Distribution | Jonathan Carvalho | 15m |
Cloudflare presents concrete defenses: a global edge with 280 Tbps capacity, presence in 320 cities/countries and average player latency ~50 ms, claiming it… | ||
| Session: Unlocking The iOS Platform For User Growth – Key Updates On DMA, DMCC & Emerging.... | Paulo Trezentos | 18m |
Aptoide claims 50 million monthly active users and 100,000 certified apps and reports Android developers gain 10–20% extra revenue using alternative stores… | ||
| Session: App Store Optimization For Games With PressPlay's Autonomous Agents. | Moritz Daan | 23m |
Press Play automates ASO by generating and deploying creatives into Google Play listing experiments and iterating on outcomes, not promises. It launches 322… | ||
| Session: Podcast Marketing – Insights & Strategies For Success | Sara Guerola | 19m |
Ad spend on podcast ads grows about 22% YoY, with ads-per-episode rising from 6.44% to 7.19% in 2024 and gaming podcast inventory up 3.6x quarter-over-quarter… | ||
| Session: Reaching The US Young Millennial & Gen Z Gamer – Insights From CoolmathGames.com. | Onur Aksoy | 14m |
CoolmathGames.com reports about 30M MAU with roughly 80–85% US and most traffic coming from school computers where other sites are blocked, so games must be PG… | ||
| Session: The Perfect Player – Research Results & Characteristics Of High Value Users In Rewarded.... | Jan Sommerfeld | 18m |
A randomized study of 2,000 gamers (1K US, 1K UK) and 500 UA managers finds rewarded user acquisition has more than doubled market share recently and 2,000… | ||
| Session: How To Supercharge Narrative Design When Building Lasting IP | Bendik Stang | 18m |
Claim: combine authored narrative beats with a truly changing world by augmenting the engine to modify scenes at runtime. Built a working runtime engine… | ||
| Session: Accelerating Decision Making From Ideation To Live Ops – A Data-Driven Approach With Game.. | Allison Bilas | 17m |
Uses Market IQ to compare word game downloads, revenue and ad spend showing two‑player modes don't guarantee higher revenue and big UA budgets but low… | ||
| Session: The Science Of Success – Driving Growth With Prediction, Incrementality, And Scalable.... | Cansu Agaoglu | 18m |
Games UA faces rising costs and privacy limits, so the strategy is to combine predictive metrics, incrementality tests and MMM to separate real lift from… | ||
| Session: Conquering The Multichannel Battlefield With Wargaming & SplitMetrics. | Thomas Kriebernegg, Palina Krautsova | 21m |
Cross‑platform World of Tanks Blitz centers growth on mobile while driving 30% higher engagement via cross‑progression; UA teams restructure Google campaigns… | ||
| Session: Cutting Through The Noise – How To Get Your Game Noticed In A Challenging Market | Markus Wilding | 19m |
Nearly 19,000 Steam releases and ~990,000 iOS games mean visibility is the problem, not creativity. Use unexpected executions (Capcom’s puppet campaign for… | ||
| Curated Panel: How First-Party Data Creates More Valuable Players In-Game. | Jacki Vause, Valerio Sudrio, Kristan Rivers, Bozo Jankovic, Abhishek Sen | 39m |
The panel lays out concrete steps: integrate a certified CMP and implement Google's consent mode because TCF mandatory now breaks personalization and ad/UA… | ||
| Session: Investor’s Perspective – What Matters While Considering An Investment Within Mobile... | Samuel Hieber, Mateusz Muszynski | 21m |
Acquinox Capital explains its two arms — a deal‑by‑deal securitization fund and a Quantum Tech growth fund — and sets concrete thresholds: €250k ticket size… | ||
| Panel: Source Of Truth – Navigating Conflicting Financial Data | Martin Macmillan, Justin Stolzenberg, Erla Gunnhildardóttir, Eric Ludwig, Mariusz Gąsiewski | 30m |
Panelists show concrete failures and fixes: missing attributions in the MMP causes studios to over‑spend by ~£/$1m per month and drop into insolvency; mixing… | ||
| Session: From Chaos to Clarity: The Journey to Building a Money-Saving BI Tool | Kamil Kufel | 20m |
Boombit builds an internal BI platform that pulls 50+ connectors, recalculates net revenue to match bank deposits and cuts query costs by building its own… | ||
| Session: Hay Day – 12 Years Of Growth & Scaling For Longevity | Maya Hofree | 17m |
Hay Day launches on iPad in 2012 as Supercell’s first tablet title and still centers a simple touch harvest-and-wait mechanic; the game claims steady growth… | ||
| Session: AI Effortless Game Testing With Planning Agents | Filip Dvorak | 18m |
Filuta AI presents a planning-agent QA system that generates goal-driven test sequences instead of scripted steps, claiming 17.5x testing value per dollar and… | ||
| Session: AI x UA – Redefining Creative Strategy For The Next Decade | Robert Huynh | 21m |
Reforged Labs presents an AI marketing co-pilot trained on a proprietary, daily-updated scraped ad corpus of video game creatives that are manually tagged for… | ||
| Session: AI Powered Community Relations In App Management | Anatoly Sharifulin | 17m |
AppFollow builds an AI pipeline that ingests App Store, Google Play, social and email feedback, performs categorization, summarization and chat-with-reviews… | ||
| Session: AI Production for Game Studios – How it's Going And What To Expect In 2025. | Joona Rahko | 21m |
Layer AI demonstrates a production workflow that generates 2D, 3D and video assets, adds SOC 2 and ISO 270 compliance, Active Directory and audit trails for… | ||
| Panel: Into The Ad-Verse – How To Effectively Integrate Ads Into Your Game. | Ben Jeger, Jaivir Nagi, Antoine Jullemier, Magic Tu, Jide Alabi | 35m |
Panel argues ad strategy must start in game design: 3D in-game placements and audio ads are deployable formats that can boost both ad revenue and IAP. Data… | ||
| Session: How To Boost Your Ad Revenue By Implementing Offerwall – Best & Worst Practices. | Bozo Jankovic | 22m |
Explains that offer walls pay out as a guaranteed net revenue stream with eCPMs in the hundreds (US) versus rewarded video at $40–$60 eCPM (US), recommends… | ||
| Session: Ad Monetization Tips & Tricks! | Claire Rozain | 16m |
Ad revenue share climbs year over year and a mobile studio reaches $1M ad revenue by treating ads as productized features not noise. Context‑sensitive rewarded… | ||
| Session: Remove Ads Messaging – How To Use Ads To Drive IAPs & Subscriptions | Felix Braberg | 17m |
Shows concrete tactics that convert: push a push notification after the first intrusive ad to frame blame on the ad network; present a double-choice price… | ||
| Curated Panel: Leveraging Player & AI-Powered Business Insights – Unlocking Value For Hybrid....... | Paige Cooke, Ivan Trancik, Ondrej Turza, Adam Pattison, David Vykopal, Markus Kiukkonen | 43m |
Panel shows tested hybrid placements as in Tiny Tower: in-game billboard placements that are served only to new installs during A/B tests, producing D7… | ||
| Session: Embracing New Technologies – A Must-Have For Ad Monetisation And UA Managers | Dan Bowen | 15m |
Claims a tested stack that combines first-party data + machine learning + AI to recover signal loss from ATT and raise value on opt-out users, reporting 20–30%… | ||
| Curated Panel: How To Maximise Your ROAS & Retention Advertising On Rewarded Platforms. | Monika Raszowska, Arseny Lebedev, Vincent Tessier, Matej Jurcak | 29m |
Rewarded channels are presented as a reliable but limited scaling source: publishers test many networks, run separate event tracking and cohort analysis, and… | ||
| Session: AI Video Ads – Built 90% Faster & 80% Cheaper | Athar Zia | 16m |
Company claims AI cuts video ad production 90% faster & 80% cheaper by automating ideation, storyboarding, asset generation and localization. Platform is… | ||
| Session: From Players To Profits – Leveraging The Value Triangle For Enhanced ROI | Vishal Mahtani | 18m |
A new operational framework called the value triangle centers the user between advertiser and publisher and ties MMPs (AppsFlyer-style) and liveops events into… | ||
| Session: Bootstrapping Formula – Gamelight's Path To Success | Günay Azer | 21m |
Built a rewarded mobile marketing platform that uses two AI algorithms for real-time self-optimization and claims to be the market’s largest rewarded source… | ||
| Session: Why Focusing Only On New Users Is Holding Back Your Mobile Game | Vera Manhoso | 20m |
Claim: retargeting cuts UA waste and raises ROI by up to 150% when combined with acquisition. Uses: programmatic DSP with deep‑learning, MMP postbacks, revenue… | ||
| Panel: The Experts' Guide To Direct To Consumer Strategies. | George Osborn, Memo Maor Sason, Tayber Voyer, Faisal Al Bitar, David Stelzer | 38m |
Panel argues direct‑to‑consumer cuts the platforms’ ~30% tax and boosts margin, with concrete moves: building web shops, merchant‑of‑record plumbing, support… | ||
| Session: Proven Insights On D2C Monetisation From The Frontlines Of Major Mobile Publishers. | Chip Thurston | 21m |
FastSpring frames D2C as a normal business channel and cites major publishers where 28% of revenue comes from direct channels and that share grew 8%… | ||
| Session: From Data To Dollars – How To Crush Your Web Shop’s KPIs | Archie Stonehill | 17m |
Argues that boosting channel share is the highest-leverage move: a 2.5% uplift on a $100M title adds about $2.3M versus ~ $0.5M for a 2.5% fee cut. Lays out an… | ||
| Panel: Playing by New Rules – Game Development Under the Digital Markets Act. | Chris Meredith, Nick Poole, Stu Dinsey, Charlotte Cook | 44m |
Covers how the Digital Markets Act forces concrete changes: expectations for alternative app stores, new payment rails via partners like Xsolla and Upfire, and… | ||
| Curated Panel: International Collaboration – Success Comes With a Global Perspective. | Rhoda Campbell, Dennis Leong, Jacob Barrrows, John Johnson, James Hursthouse | 34m |
Panelists argue that global collaboration is now practical and necessary: teams scale from 3–5 indie developers to a 65-person studio, with larger shops once… | ||
| Fireside chat: How To Maximise Your Creative Win Rate | Zach Van Driel, David Westerman | 23m |
Creative hero ads last about four to eight weeks before fatigue and ops use a 40:60 split between new-concept exploration and iterating proven winners… | ||
| Session: Bring Your Games to China With Unity – A Pathway for Games to Thrive in China | Junbo Zhang | 18m |
Unity China says it builds a China-tailored engine and services stack: a local Unity 2022 LTS runtime tuned to run Instant Games, cloud auth/save/multiplayer… | ||
| Session: 2024 & Beyond – Opportunities & Challenges in Mobile Gaming | Jack Barrett | 18m |
Sensor Tower data shows downloads fall while money rises: total app downloads sit near 136 billion with gaming around 49 billion, yet revenue hits $150B… | ||
| Session: Web Store Popularity & Adoption – What Does the Data Say? | Gil Tov Ly | 19m |
Appcharge analyzes Sensor Tower top-20 lists and finds web stores in 100% in social casino, 80% strategy, 75% action, 30% casual and 72% overall of… | ||
| nothing matches | ||