Session: Remove Ads Messaging – How To Use Ads To Drive IAPs & Subscriptions
summary
Shows concrete tactics that convert: push a push notification after the first intrusive ad to frame blame on the ad network; present a double-choice price anchoring (e.g., 3‑day trial → $6.99/week vs lifetime €44 or $5.99/week vs $9.99 forever) to lift conversion; and bundle ad removal with soft currency or other IAPs (Habby adds daily soft currency for lifetime ad‑free). Data points: rewarded ads swell from ~30s to 114s, banner refresh to 5s, brain‑training market ≈$300M, retention dropped from 27% to 19% after adding interstitials; keep rewarded ads, remove interstitials/banners.
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chapters (11)
- 0:00Ad-driven monetization intro
- 1:042025 app trend
- 2:52Publisher trends enabling remove ads
- 5:44Ad quality decline impact
- 6:27Brain training monetization
- 8:55Remove ads push notifications
- 11:04Double choice pricing
- 12:32Bundling remove ads with IAPs
- 13:58Habby’s soft currency bundling
- 14:39Key strategies for IAPs/subscriptions
- 15:24Q&A