Curated Panel: How First-Party Data Creates More Valuable Players In-Game.
summary
The panel lays out concrete steps: integrate a certified CMP and implement Google's consent mode because TCF mandatory now breaks personalization and ad/UA tooling otherwise; publishers that pass the TCF/consent signals see immediate gains (case studies report 10–200% ARPU uplifts and one large publisher sees 400% uplift after fixing consent mode). eCPMs for personalized vs non-personalized traffic can double, Usercentrics cites ~300 customers covering 250 million DAU, and clean rooms and ID alternatives require publisher work to activate first‑party data.
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chapters (9)
- 0:00First-party data in mobile gaming
- 1:28Industry transformation and privacy
- 4:37Privacy-first marketing era
- 8:48First-party data challenges and opportunities
- 17:20Future-proofing data strategies
- 26:25Adoption hurdles for small devs
- 31:24Gameplay optimization with first-party data
- 34:35Opportunities for early adopters
- 37:22Call to action and insights