Panel: How User Acquisition Is Evolving In 2025.
summary
User acquisition pivots back to rewarded channels with concrete tactics: playtime SDK rewards (eg. “play 20 minutes daily”) and cashback to lift D7/D14 retention, multi-campaign optimization by day0/day7/day28, and machine learning that personalizes rewards and creative delivery. New channels appear (ChatGPT ads pledging ~$500M; Threads experiments) while creative scale explodes—one launch uses 820 creatives in a week—so teams prioritize localization (English plus Japanese, Korean, Chinese), reward structures, and measurement pipelines to prove long-term retention.
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chapters (8)
- 0:00UA evolution in 2025
- 4:24Diversifying acquisition channels
- 16:37Rewarded UA and retention
- 21:17Emerging markets trends
- 25:50AI in creative UA
- 36:55Team AI integration
- 41:112025 predictions
- 45:46Q&A
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