Superstar Session: Practically Personalized – Building Experiences Beyond Ad Monetization
summary
Marketplace consolidates around a few big mediation players (Applovin, ironSource, AdMob) and ad tech moves from manual waterfalls to programmatic bidding over waterfalls, driven by low IDFA opt-ins of roughly 15–20% and the loss of third‑party identifiers. Publishers start collecting gamified first‑party data (offer coins or temporary ad‑free windows) and segment users so IAP whales see few ads while ad‑only users see tailored formats; expect more in‑game native placements, open measurement SDKs, and platforms that bundle UA, monetization and retention.
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chapters (9)
- 0:00Introduction
- 2:15The History of InApp Monetization
- 4:11Current State of Monetization
- 5:05The Future of Monetization
- 6:50First Party Data Collection
- 8:22Monetization Manager
- 12:28Too Many Ads
- 14:06Optimizing LTV
- 15:57Key takeaways
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