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James Hughes

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titleconferencedate
Superstar Session: Practically Personalized – Building Experiences Beyond Ad MonetizationPocket Gamer Connects Toronto 20222022-07-06
Marketplace consolidates around a few big mediation players (Applovin, ironSource, AdMob) and ad tech moves from manual waterfalls to programmatic bidding over…
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Panel: Alternative ways to Monetise Your GamesPocket Gamer Connects Digital #42020-11-09
Panel reports that rewarded video remains the top revenue driver, audio ads can run while gameplay continues if they are opt‑in and rewarded, and offer walls…
Panel on
Beyond the Banner: How to Scale Your Revenue with Innovative Ad Formats360iDev 20152015-08-18
Claims concrete revenue ranges: banners roughly $0.50–$1 CPM, static interstitials $3–$5, video $8–$10; in‑app purchases convert ~2–5%. Recommends using…
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