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Fireside chat: How To Maximise Your Creative Win RatePocket Gamer Connects London 20252025-01-20
Creative hero ads last about four to eight weeks before fatigue and ops use a 40:60 split between new-concept exploration and iterating proven winners…
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Panel: The Truth About Ads: Is it a Disruption, a Requirement or an Opportunity for Game Makers?Pocket Gamer Connects Digital #7 (Online)2021-07-12
Panel argues ads work as rewarded views that boost retention and as direct‑response UA, not just interruptions. Practical tactics covered: build a 30‑second…
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