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Diego Ricchiuti

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Panel: The Truth About Ads: Is it a Disruption, a Requirement or an Opportunity for Game Makers?Pocket Gamer Connects Digital #7 (Online)2021-07-12
Panel argues ads work as rewarded views that boost retention and as direct‑response UA, not just interruptions. Practical tactics covered: build a 30‑second…
Panel on
Monetization: Skills as MotivationIGB Sessions: Water 20212021-03-02
Compares intrinsic vs extrinsic motivation with self-determination theory and behavioral biases, then prototypes a change: a start-of-run ad with 33% chance…
Talk
Monetisation & Skills as MotivationPocket Gamer Connects Digital #22020-06-08
Claims that combining intrinsic hooks with ad rewards outperforms simple rewarded ads: a charity-linked runner (Donai) adds a double-your-coins at start option…
Talk
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