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Pocket Gamer Connects London 2017

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Developing culture as product: How Gram Games sets itself apartERIN O'BRIEN16m
Claims that culture is managed like software are backed by concrete practices: a culture as a live product mindset with a flat org (no middle managers), a…
Talk
Making a global hit - The road to Six!Murat Gürel20m
Gram Games runs two-day prototype cycles every Friday, starting from a base Unity project with analytics and persistence, a playable demo on day one, reusable…
Talk
Game design methodologySimon Vendette17m
Magmic’s method maps every player action to a reward and an escalation using motivation loops drawn as a one-page game design on a whiteboard; product teams…
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How indie games developers should look at analyticsSEBASTIAN LINDÉN20m
Argues that indie teams must focus first on retention, not vanity metrics, showing concrete thresholds: major publishers drop games under 25% day‑1 cutoff…
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The ‘hows and whys’ of talent acquisition in gamesArja Martikainen, Caroline Stokes, Gina Jackson, Harry Holmwood, Andrew Robson37m
A return for a popular panel that focuses on the ‘hows and whys’ of talent acquisition and the structuring & growing successful development teams. A panel of…
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How to create agile teams and foster the culture of excellence while developing gamesSabrina Carmona22m
Work history spans five countries and teams ranging from a seven-person indie to an 80-person team, hiring hundreds and firing about 50, proving culture trumps…
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Race Kings port-mortemSEAN DURKAN20m
GameSparks implements a lightweight real-time backend for Hutch’s Race Kings that uses ordered UDP (drops late/out-of-order packets) to cut bandwidth versus…
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Why indie devs use King's Defold game engineOleg Pridiuk19m
King's Defold engine is pitched as a compact, release-focused toolkit that targets fast startup and low-end devices, not a beginner drag and drop editor. It…
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Game Hubs: A quest to revolutionise game productionOLIVER CLARKE19m
Game hubs run as low‑overhead, not‑for‑profit co-working spaces (one hub opens May 2014 with room for ~30, two active teams) that cut studio burn from typical…
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Fast, cross-platform development with GameMaker Studio 2Mike Dailly22m
A rebuilt GameMaker Studio 2 claims 80% faster iteration—team reports one game a week—by combining a redesigned room/image editor, tabbed workspaces and…
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How Space Ape Games plans its live operations to keep its titles going for yearsNICK MANSDORF15m
Space Ape describes a concrete pipeline: big content debuts in time‑limited events, then a small $4 bundle, then premium gotcha crystals, then permanent…
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Making characters and places that people believe inKeith Stuart25m
Argues that believable characters and places come from flaws and clutter, not polish, and gives concrete tactics: start from failed utopias and liminal spaces…
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Why mobile developers should focus on the meta game firstLasse Seppanen22m
Claim: build the meta game before perfecting second-to-second combat. A prototype RTS spent a year on touch controls, 13 maps and 325 variations, and shipped…
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The mobile game development commandmentsHarry Holmwood21m
Argues concrete rules: hire and test to fail fast, design for touch with one-handed controls (Dragons Watch prototypes move controls to the bottom), pick a…
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What is the Games For Samsung initiative?Henry Komsky16m
90-day exclusivity on Galaxy Apps where Samsung runs four weeks of banner promotion, social media, blog and YouTube push plus white-glove one‑to‑one support…
Talk
Making girly games that aren’t patronisingKate Gray17m
Argues that girliness is undervalued because of a post‑1983 market shift, and that much “games for girls” is lazy shovelware. Cites the Imagine series (Imagine…
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Video games and public figures: Legal updateDavid B Hoppe11m
US cases show claims under right of publicity, trademark-style false endorsement, and First Amendment defenses collide unpredictably: Johnny Carson wins over…
Talk
Building Appstore pages and promo videos that don't suckMike Hines19m
Amazon reports 700,000 apps and says over half of downloads are organic so the product page matters. Copying icons or using celebrity photos triggers…
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