Pocket Gamer Connects London 2019: Growth
2019-01-21..2019-01-22
London, United Kingdom
[Pocket Gamer Connects London 2015, Pocket Gamer Connects London 2016, Pocket Gamer Connects London 2017, Pocket Gamer Connects London 2017: Show Me The Money, Pocket Gamer Connects London 2018, Pocket Gamer Connects London 2019, Pocket Gamer Connects London 2019: Growth, Pocket Gamer Connects London 2020, Pocket Gamer Connects London 2022, Pocket Gamer Connects London 2023, Pocket Gamer Connects London 2024, Pocket Gamer Connects London 2025, Pocket Gamer Connects London 2026]
as the organisers put it
Climb the ladder with this lowdown on the Pocket Gamer Connects London Growth Track
| title | author | length |
|---|---|---|
| The power of integrated community engagement | Tara Brannigan | 18m |
Built an integrated community hub inside the game using a partner called Katie Play, tied community ID to game ID, and moderate uploads; result: 40–60% of… | ||
| Loyalty programs – Increasing engagement and retention outside of gameplay | Alex Moukas | 17m |
wappier CEO and founder Alex Moukas delivers a Growth Track session at Pocket Gamer Connects London 2019 on January 21st to 22nd.
Leading brands and… | ||
| Do players find your games? | Thomas Kriebernegg | 10m |
Claims that App Store Optimization raises organic installs and revenue on autopilot, with concrete steps: optimize the app name and subtitle for descriptive… | ||
| The importance of data for successful mobile marketing and strategy | Tato Mikadze, Baris Aygoren | 25m |
Data and concrete thresholds drive decisions: teams use App Annie and in-house BI, feed machine learning with event-level signals, and optimize for… | ||
| The staggering rise of mobile app gaming – 2018 insights | Paul Wright | 17m |
AppsFlyer data claims a study of 1 billion paid installs across 2,500 apps with $30M ad spend and finds mobile gaming earning $70B of a $137B industry… | ||
| The evolution (past, present and future) of mobile apps and the App Store | Paul West | 18m |
Argues that reducing install friction drives measurable growth: Google shows a 10 MB APK drop raises store conversion ~1.5%, and a Try Now instant APK (<10 MB)… | ||
| Best practices in testing with new partners | Kim Carlson, Tariki Soni, Farhan Haq, Matt Saunders, Sami Saari, Jonathan Winters | 41m |
Starts UA with Facebook and Google because they deliver highest LTV via value optimization and app event bidding, but Google UAC needs large budgets so many… | ||
| Building a creative machine for the digital marketing landscape of today | Nick Gibbons | 13m |
Argues that machine learning now runs ad delivery so the only controllable lever to beat rising media costs is creative, and describes a curated, on‑demand… | ||
| Identifying gold standards for mobile game acquisition and retention | Issac Roseboom, Aurora Klaeboe Berg, Jean-Francois Tremblay, BRETT BAUER, Alex Moukas, Craig Chapple | 24m |
Panel argues user acquisition budgets shift from a 90% acquisition / 10% retention split toward balanced spend, with retention driven by predictive targeting… | ||
| The case for adding competitive elements to your game | Mario Viviani | 22m |
Amazon offers Amazon GameOn, a RESTful cross‑platform competitions API built on AWS that adds leaderboards, teams, leagues, geofenced and recurring… | ||
| Digital marketing in Asia (China, Japan and South Korea) | Kenneth Liu | 24m |
Company runs 450 people in China and 60 in Japan and claims advertisers over-focus on programmatic while missing organic channels that scale. Recommends Baidu… | ||
| How to gain more users with complementing organic and paid strategies | Itai Keshet | 18m |
yellowHEAD argues that paid campaigns K-factor = organic installs per paid install reliably jump-start organic ranking and brand search traffic but vary… | ||
| 80% data, 20% luck – How to make profitable games in 2019 | Isaac Roseboom | 22m |
deltaDNA shows mid‑tier mobile revenue grows from about $8B in 2016 to $11B in 2018 with 31% of that growth coming outside the top 100, while seven of the top… | ||
| Why you must focus on ad whales for your UA strategy | Farhan Haq | 21m |
Ad revenue matters: top 10% of users generate roughly 60–70% of ad revenue, so building user-level ad data and exporting audiences to Facebook and Snapchat… | ||
| User acquisition megatrends for 2019 | Eric Seufert | 27m |
Smartphone install base hits 1.3 billion as penetration plateaus, China new-device demand collapses, and the top-grossing chart shifts toward streaming and… | ||
| In-game advertising Sucks. We are fixing that – A chat on dynamic in-game advertising | Mark Currie, Kristan Rivers | 14m |
Claims a texture-replacement SDK that slots real brand assets into nominated in-game surfaces, integrates in 10 minutes integration with Unity C# and no… | ||
| nothing matches | ||