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Farhan Haq

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Speed Panel: Monetisation With In-app BiddingPocket Gamer Connects Helsinki Digital 20202020-09-14
Panelists describe moving to in-app bidding as a mix of wins and work: mediation tools like MAX and ironSource enable 2500 to 1250 line items cuts and faster…
Panel on
Panel: Leading Tactics in User Acquisition in 2020Pocket Gamer Connects London 20202020-01-20
Panel lists concrete tactics: teams run 15+ channels and report with AppsFlyer, Adjust or Singular feeding BigQuery/Looker; Snapchat scales to rival Google UAC…
Panel on
Best practices in testing with new partnersPocket Gamer Connects London 2019: Growth2019-01-21
Starts UA with Facebook and Google because they deliver highest LTV via value optimization and app event bidding, but Google UAC needs large budgets so many…
Talk on
Why you must focus on ad whales for your UA strategyPocket Gamer Connects London 2019: Growth2019-01-21
Ad revenue matters: top 10% of users generate roughly 60–70% of ad revenue, so building user-level ad data and exporting audiences to Facebook and Snapchat…
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