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Peggy Anne Salz

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Panel: Full-Funnel Growth for Mobile Apps: From Install to Lifetime Value.Pocket Gamer Connects London 20262026-01-19
Panel argues that ad signals become actionable product signals: use eCPM segmentation (bucket users by bid — e.g. $80–$100 groups convert after ~80 hours…
Panel on
Panel: The Rise Of Rewarded UA – How To Take Advantage Of The Marketing Revolution.Pocket Gamer Connects London 20252025-01-20
Annual Misplay data shows 79% use multiple loyalty programs and 51% spend more when rewarded, and the panel explains how rewarded UA mixes with IAP/IAA, live…
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User Acquisition in 2024 & Beyond.Pocket Gamer Connects Helsinki 20242024-10-01
Panel says UA in 2024 centers on diversification: move budget into rewarded channels that show double-digit rewarded growth but high early LTV that tapers…
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Panel: The Ultimate Growth Hack: The Smart Approach to Paid & Organic User Acquisition CampaignsPocket Gamer Connects London 20232023-01-23
Carriers deliver scale: 800M addressable devices and ~60M new devices every quarter, with first‑day placements hitting 6–8% conversion on carrier new‑device…
Panel on
Panel: The Esports Expansion: How Technology, Brands & Audiences Are Changing the Face of Gaming.Pocket Gamer Connects London 20232023-01-23
UK's longest-running ESL Premiership holds the largest online audience for UK esports; Riot shutters Wild Rift esports outside SEA/China after a failed global…
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Speed Panel: How to Get Brands to Advertise in Your AppsPocket Gamer Connects Digital #82021-09-27
Brands shift from wary to active after COVID, driving demand for mobile app inventory and pushing rewarded video in programmatic buys. Advertisers favor…
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Navigating Uncertainty: Apple Privacy Changes & the Impact on Ad MonetisationPocket Gamer Connects Digital #5 20212021-02-08
IDFA loss already shows 20% lower CPMs for non‑IDFA segments and studies report a 20% CPM lift with high ATT adoption; teams implement SKAdNetwork and SDK…
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