Pocket Gamer Connects Digital #8
2021-09-27..2021-10-01
-- online --
who it's for
mobile publishers, user acquisition managers, ad monetization managers, growth marketers, creative producers, analytics managers
topics
in-play branded content SDKs; contextual signals instead of IDFA; ATT prompt wording effects; SKAdNetwork conversion mappings; connected TV (CTV) advertising; endemic home-screen inventory; QR codes for instant installs; rewarded video in programmatic; creative A/B testing and scaling; deal-ready mediation integrations and data flows
| title | author | length |
|---|---|---|
| How to Build a Player-centric Business Model (That's Resilient Enough for the Next Decade) | Sam Huber | 29m |
An SDK that dynamically inserts branded content into gameplay claims to monetize free users without hurting retention: adopted in about 300 games, built over… | ||
| CTV's Recent Surge & How Gaming Fits in | Gijsbert Pols, Sarah Liebman | 29m |
CTV ad spend jumps from US$8.11B (2020) to $11.36B (2021) and projects $18.29B by 2024, and gaming is the fastest‑growing vertical on smart TVs and consoles… | ||
| Speed Panel: A Whole New Ballgame: How a Top Gaming App Publisher Tackled iOS 14+ & SKAdNetwork | Tamar Polak, Alex Cooper, Piyush Mishra, Eran Heres, Michal Prokop Grno | 30m |
Testing shows long, fancy pre-prompts lower opt‑in while a short, simple prompt raises consent by about 10% increase and translating the prompt adds roughly… | ||
| Speed Panel: How to Get Brands to Advertise in Your Apps | Brian Baglow, Elizabeth Gilmore, Peggy Anne Salz, Lev Kommisarchik | 29m |
Brands shift from wary to active after COVID, driving demand for mobile app inventory and pushing rewarded video in programmatic buys. Advertisers favor… | ||
| The Key Role of Ad Creatives in Advertising Game & Tips on Creative Optimisation | Summer Liu | 32m |
SocialPeta data shows ~38,000 active mobile game advertisers and an average of 543 creatives per game this half, up 110% year‑on‑year, and maps a buyer journey… | ||
| nothing matches | ||