Pocket Gamer Connects Helsinki Digital 2020
2020-09-14..2020-09-18
-- online --
who it's for
mobile game developers, monetisation managers, ad operations managers, product managers, publishers and distribution partners, analytics engineers, user acquisition managers
topics
rewarded video monetisation; in-app bidding implementation; mediation and MMPS strategies; Unity Distribution Portal; audio ads integration; playable and full-screen ads; in-game billboards and dynamic placements; hybrid monetization strategies; ARPDAU uplift measurement; retention-first product design; App Annie Game IQ and Ascend; loot box and starter pack tactics
| title | author | length |
|---|---|---|
| Superstar Session: How to Maximise the Game Economy With Ad Monetisation – Lexi Sydow | Lexi Sydow | 30m |
App Annie shows mobile gaming exceeds other platforms by spend and hits about $100B in 2020 while Android users log 1.6 trillion hours in H1 and weekly mobile… | ||
| Monetise, not Bastardise | Christian Facey | 30m |
Audio ads are presented as an incremental revenue layer that runs during gameplay, claiming $2–$30 CPMs (banners often sub-$1) and access to ~$3B of traded… | ||
| Fireside Chat: What do Game Developers Really Think About Monetisation? | DAVE BRADLEY, Kristan Rivers, Chris Wright | 29m |
Survey data show 75% of developers rank does not interrupt gameplay as the top requirement, so the talk focuses on in-game, ambient placements (billboards… | ||
| Panel: New Ad Formats - The Next Generation | Emil Kjaehr, Dan Anahory, David Rosenberg, Christian Facey, Kristan Rivers | 59m |
Panel lists concrete outcomes: playable and rewarded full‑screen ads lift CPMs, AudioMob shows 20+ CPM audio ads in right games, Wooga reports 20–35% ARPDAU… | ||
| Unlock More than 1 Billion Potential New Users | Steve Taylor | 28m |
Unity Distribution Portal (UDP) is a free Unity package and web console that lets a single Unity Android build be repacked and submitted to multiple… | ||
| Speed Panel: Monetisation With In-app Bidding | Eric Blevens, John Boog-Scott, Farhan Haq, Nathaniel Barker | 29m |
Panelists describe moving to in-app bidding as a mix of wins and work: mediation tools like MAX and ironSource enable 2500 to 1250 line items cuts and faster… | ||
| Panel: Doubling Down on Repeat Players- Moving to Retention as a Focus to Making Money | Nick Murray, Kenshi Arakashi, Mark Robinson, Amber Cook, Sid Sharma | 52m |
Panel argues a retention-first strategy: build early D1/D7 hooks, then layer monetization. Player analytics (DeltaDNA now inside Unity) and sensitivity… | ||
| Superstar Session: How to Maximise the Game Economy With Ad Monetisation – Ron Thomas | Ron Thomas | 28m |
App Annie presents concrete tools and findings: App Annie Ascend ingests first‑party ad, IAP and mediation data into one schema and Game IQ provides genre… | ||
| Curated Panel: How to Maximise ARPDAU With a Hybrid Approach | Idil Canal, Ritesh Khanna, Luke Gorman, Ben Figueroa | 43m |
Hybrid monetization using in‑app bidding (AppLovin MAX, Facebook Audience Network and others) delivers concrete gains: initial 20% lift on first bidder… | ||
| nothing matches | ||