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Craig Chapple

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The 2026 D2C Playbook: Unlocking One Of The Biggest Revenue Drivers In GamesPocket Gamer Connects Barcelona 20262026-06-15
Panel argues D2C can shift 10–50% (sometimes 40%+) of transactions off-app if execution is right, using direct checkout links plus a native web shop community…
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Direct-To-Consumer In Games: Promise vs. RealityPocket Gamer Connects Barcelona 20262026-06-15
Platforms no longer hand developers a simple 30% saving: bypassing stores still incurs 3–7% payment fees plus taxes, compliance and discovery costs, and…
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PvE or PvP: Multiplayer Game Design ConsiderationsPocket Gamer Connects Helsinki 20242024-10-01
Panelists argue that concrete choices matter: use matchmaking and a cloud like Photon 1.4B MAU to avoid rolling your own servers, design around realistic…
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Behind the Game: Strategies for Building the Tech That Powers Today’s Top Titles.Pocket Gamer Connects Helsinki 20242024-10-01
Panelists describe concrete tradeoffs: use Unity and asset-store tools to move fast or invest in custom back end that scales; Bitmagic offers text-to-game…
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Panel: Beyond Acquisition: Lessons for Better Player Retention.Pocket Gamer Connects Helsinki 20232023-09-12
Concrete retention moves include increasing daily login rewards and clear progression loops so players feel regular wins, plus overlapping long events with…
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Panel: What is Giving Hypercasual its Longevity? The Recipe for a Successful GamePocket Gamer Connects London 20222022-02-14
Global hypercasual downloads rise from 7.5B (2019) to 11.9B (2020) and 13.7B (2021), with ad and player-spend revenue climbing (ad-related revenue near $231M…
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Mixing it up - Latest Techniques for Innovating in User Acquisition & RetentionPocket Gamer Connects Digital #22020-06-08
Budget shifts from Facebook/Google toward TikTok, Snapchat and Apple Search Ads while creative optimization and influencer-produced ads are used as reusable…
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Identifying gold standards for mobile game acquisition and retentionPocket Gamer Connects London 2019: Growth2019-01-21
Panel argues user acquisition budgets shift from a 90% acquisition / 10% retention split toward balanced spend, with retention driven by predictive targeting…
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How to work with the games mediaPocket Gamer Connects London 20182018-01-22
Don’t spray the inbox: target three-to-five relevant outlets, send a short email with a link (screens, trailer, or art), and avoid long press dumps. Give early…
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