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Alex Moukas

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Make the On-chain Kingdoms Last: Welcome to 2001Pocket Gamer Connects London 20222022-02-14
Argues that sustainable on-chain games require operations tech not token hype: concrete tooling includes auto asset import from Unity/Unreal, catalog and SKU…
Talk on
What Does the Future Hold for Blockchain GamingPocket Gamer Connects London 20222022-02-14
Panelists describe concrete outcomes: a casual studio with 40 million registered players launches one of the biggest mobile dApps on Polygon, Kongregate…
Panel on
Loyalty programs – Increasing engagement and retention outside of gameplayPocket Gamer Connects London 2019: Growth2019-01-21
wappier CEO and founder Alex Moukas delivers a Growth Track session at Pocket Gamer Connects London 2019 on January 21st to 22nd. Leading brands and…
Talk on
Identifying gold standards for mobile game acquisition and retentionPocket Gamer Connects London 2019: Growth2019-01-21
Panel argues user acquisition budgets shift from a 90% acquisition / 10% retention split toward balanced spend, with retention driven by predictive targeting…
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Users acquired - Now what?: Maximising revenue from existing playersPocket Gamer Connects Helsinki 20182018-09-11
Argues that building a personalization stack using machine learning-driven personalization and dynamic pricing lifts spend from existing players without…
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Don't do it like a virgin – Automated revenue management in gamingPocket Gamer Connects London 20182018-01-22
Claims a 50% uplift in IAP revenue by deploying automated revenue management that uses machine learning, predictive analytics and deep data pooling. Describes…
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Wappier on improving mobile game monetisation by up to 50 per centPocket Gamer Connects London 20182018-01-22
Wappier claims its cloud ML platform and simple SDK deliver 30–50% revenue lift and 40–50% longer LTV by combining loyalty points, bundling and dynamic…
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