How to work with the games media
summary
Don’t spray the inbox: target three-to-five relevant outlets, send a short email with a link (screens, trailer, or art), and avoid long press dumps. Give early access — a first playable MVP or artwork trailer gets remembered more than slides. Build rapport at events and update journalists as builds change. For company news offer an exclusive for press. Treat PR as reputation and storytelling, not a direct user-acquisition channel, and use visuals over paragraphs to prove the claim.
AI-written summary · about
chapters (12)
- 0:00Introduction
- 1:17Meet the speakers
- 6:20How easy is it
- 7:48How hard is it
- 10:40Creating the story
- 13:24Contacting the media
- 15:11Confidence
- 16:18When to talk to media
- 18:28When to release the game
- 19:30How to prepare for media
- 24:06Making a wing
- 25:25Questions
related talks
53mFrom the Studio to Players: The Relationship with the Press
51mThe Evolution of Game PR and Marketing
55mMedia that evolves a gamedev specialist: how, why, and where to transform knowledge into influence
29mPR for startups: How to stand out from the crowd
22mGetting your start-up message right
34mDear Influencer Agency
23mWhat's the point of the games media anyhow?
26mFireside Chat: How to Impress Recruiters with Your 3D Portfolio