Panel: Influencer Marketing Uncovered

on YouTube ↗37m

" summary

Agency-run campaigns hit real numbers: Battle Cats videos near 1M and a Weegner Mains spot at 1.2M, a Fastlane stunt embeds 20 creators in-game and earns ~30 million reach with about 8 million views across creator clips, while a PopJam niche placement nets 50k views with an astonishing 50% conversion to installs. Instagram Stories swipe-up tracks well for casual titles, long-tail YouTube content keeps accruing installs for years, and ROI hinges on watch time, creator fit and ongoing relationships rather than raw view counts.

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" chapters (13)

1. 0:00Influencer marketing in gaming
2. 1:06Reach of influencer campaigns
3. 3:54Yogscast launches agency
4. 5:22Fast Lane campaign
5. 7:40Success and KPIs in marketing
6. 13:46Long-term relationships
7. 18:42Thoughtful collaborations
8. 21:51Authentic content experiences
9. 24:01Long-tail content impact
10. 25:47Live streaming vs VOD
11. 28:40Instagram Stories and Twitter
12. 31:30Cost do's and don'ts
13. 35:032018 influencer trends