Low budget growth tactics that every games developer should know about
summary
Fun Run hits 100 million downloads after a Twitter hashtag contest that sparks a growth inflection; A/B tests show removing the tutorial increases retention so testing onboarding matters; typical behavior shows 80% churn after one session so first-time UX must remove friction; sharing analytics reveal messaging > email > Facebook > Twitter so build native screenshot/GIF replays and variable prefilled texts tied to in-game events; add frictionless referrals (one-click links that install and auto-friend) to boost viral coefficient.
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chapters (11)
- 0:00Introduction
- 1:55Fun Run’s explosive growth
- 3:47First-time user experience
- 6:27Tutorial and onboarding flaws
- 8:55Engagement through emotions
- 11:07Broken game sharing
- 13:43Emotions for social sharing
- 16:29Viral coefficient explained
- 17:31HQ Trivia’s referrals
- 18:52Referral workflow optimization
- 19:34Summary
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