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Matej Jurcak

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Future Of Retargeting - Hopes & ExpectationsPocket Gamer Connects Helsinki 20252025-10-07
Retargeting proves workable but finicky: only about 10% after 30 days remain addressable and payers are ~1–2%, so audiences shrink fast and campaigns…
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Curated Panel: How To Maximise Your ROAS & Retention Advertising On Rewarded Platforms.Pocket Gamer Connects London 20252025-01-20
Rewarded channels are presented as a reliable but limited scaling source: publishers test many networks, run separate event tracking and cohort analysis, and…
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Buying on Rewarded Platforms: The Benefits & Challenges.Pocket Gamer Connects Helsinki 20242024-10-01
Panel reports rewarded channels drive real revenue with 10% to 50% rev‑share growth but deliver a different LTV curve that often flattens after the payout…
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Panel: Beyond Acquisition: Lessons for Better Player Retention.Pocket Gamer Connects Helsinki 20232023-09-12
Concrete retention moves include increasing daily login rewards and clear progression loops so players feel regular wins, plus overlapping long events with…
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