Pocket Gamer Connects London 2024
2024-01-22..2024-01-23
London, United Kingdom
[Pocket Gamer Connects London 2015, Pocket Gamer Connects London 2016, Pocket Gamer Connects London 2017, Pocket Gamer Connects London 2017: Show Me The Money, Pocket Gamer Connects London 2018, Pocket Gamer Connects London 2019, Pocket Gamer Connects London 2019: Growth, Pocket Gamer Connects London 2020, Pocket Gamer Connects London 2022, Pocket Gamer Connects London 2023, Pocket Gamer Connects London 2024, Pocket Gamer Connects London 2025, Pocket Gamer Connects London 2026]
who it's for
mobile game developers, user acquisition managers, live operations managers, product managers, monetization leads, data scientists and analysts, studio founders and executives, creator partnerships managers
topics
AI personalization for web stores; alternative app store strategies; European in-app payment flows; ad mediation and bidding; mobile user acquisition tactics; creative studios and AI creatives; first-party data monetisation; SKAN and iOS privacy solutions; predictive analytics for iOS marketing; event-driven LiveOps frameworks; scalable backend patterns for games; creator programs and influencer monetization
| title | author | length |
|---|---|---|
| The Future of Web Stores: AI Personalisation & Gamified Sales | Miikka Luotio | 21m |
Web stores deliver measurable gains: publishers report 30–40% incremental revenue in 2023 by moving purchases off-app, but the main hurdle is first‑time… | ||
| State of Mobile Gaming 2024 | Karl Knights | 18m |
data.ai (formerly App Annie) presents the State of Mobile 2024 findings using Game IQ taxonomy and a Mobile Performance Score; global game downloads slightly… | ||
| Panel: Surviving & Thriving: Why Being Part of the Right Ecosystems Matters. | Rhoda Campbell, Emma Bullen, Solon Bucholtz, Mike Wozniewski | 40m |
Panel lays out concrete, actionable details about joining British Columbia’s games scene: studios like Hololabs pivot from mobile to VR and theme‑park… | ||
| In the Sandbox With Creative Success! | Adam Smart, Saikala Sultanova, Piyush Mishra | 20m |
Claim: creative is the primary growth lever now that iOS audience signals shrink. Teams build a dedicated marketing creative studio, tag concepts, and run a… | ||
| Panel: Direct to Consumer in 2024 - How to Create Powerful Web Store Experiences. | Sam Gaglani, Tayber Voyer, Saad Choudri, Danny Moy | 34m |
Panelists say platform rules still force a 27% fee for steering inside apps, so teams are building Xsolla-powered web stores that already handle payments… | ||
| Out of the Box Live Events Insights | Wilhelm Voutilainen | 21m |
LiveOps success now depends on event frameworks that add mini games, social layers and cross‑event progression. Top examples: digging mini-game popularized by… | ||
| Monetising First Party Data for in app Advertising | Geeshan Willink | 13m |
Claims a privacy-safe pipeline that removes all PII including IP address and uses no universal identifiers so first‑party game events stay isolated and models… | ||
| Unveiling the Future of In-App Payments in Europe: The Evolution of app Stores | Andrew Christodoulou | 17m |
Worldline claims 43 billion transactions/year and shows an in-game flow that offers the store’s native purchase or an alternative checkout handled by a payment… | ||
| From Waterfall to Bidding Everything you Need to Know | Alasdair Pressney | 16m |
Chartboost mediation contrasts waterfall and bidding: waterfalls give line‑item price transparency but add latency (up to 70 line items → ~35s worst case)… | ||
| Reinventing Successful Game Launches | Jesse Lempiäinen | 21m |
Geeklab shows a concrete launch loop: build ad creatives and a mock App Store page, run FB/IG campaigns, send users to surveys and Discord, iterate before any… | ||
| Building for Scale: How not to get Caught out at Global Launch | Teemu Haila | 20m |
Metaplay’s backend pattern focuses on preventing post‑launch chaos by planning for real scale: avoid pure stateless/serverless designs that push traffic into a… | ||
| Fireside Chat: Content Creator Programs - The Hidden Secret for Mobile Growth & Monetization. | Justin Sacks, Dan Laughlin, Stephen Hutchins | 19m |
Claims sustained by publisher case studies: incentivized creator programs reliably convert free users to payers, reactivate churned users and lift… | ||
| Ranking our 5 Biggest Pain Points in UA & how we Overcame Them (With use Cases!) | Kamil Kufel, Goncalo Martins | 21m |
Company spent $29M UA last year and builds an internal dashboard in three months (React) that pulls network and MMP data hourly to manage 10,000+ campaign… | ||
| Keynote: A New Era for Mobile Gaming | Noam Zada | 18m |
TikTok claims a platform-scale play environment with 1 billion monthly active users and reports 82% of them play at least once a week, while the App Store… | ||
| Panel: Success Spotlight: TikTok Strategies for New Title Launches. | Matej Lancaric, Samer Al Dafai, Dmitry Gubanenkov | 34m |
Panel gives concrete launch playbook for TikTok: exclusive launches drive attribution and organic buzz (one title reports >50% organic from TikTok), test 30–40… | ||
| How Will you Create More Value for Your Users in 2024 | Jan Kuhlmann | 13m |
Xsolla proposes a white‑label mobile web shop as a merchant‑of‑record payment stack with fraud protection and 24/7 support, and reports having launched over… | ||
| AI video is Already App-ening | João Vieira da Costa | 19m |
Company product turns gameplay footage and computer vision tags into ad creatives using a data-to-video pipeline that auto-detects characters, rooms and CTAs… | ||
| From Prototype to Stardom Early Stage UA Tactics for New Game Prototypes | Tali Tzukerman, Alex Ruban | 20m |
Defines a four‑step pipeline: concept → focused prototype → validate → iterate, using UA as an honesty check. Run early market analysis (competitors, share… | ||
| The Alternative App Store Bootcamp: The 7 Things Developers Need to Know | Itai Cohen | 19m |
Company claims installation tech has put over 5 billion apps on devices and powers UX on 800 million devices while noting there are already 40+ alternative… | ||
| Click is not a Click: Measure the True Value of Your app Campaigns | Ben Jeger | 22m |
Claim: many installs counted as clicks are actually background or unavoidable interactions because iOS ad units fire tracking events, so post-ATT iOS 14.5 CTRs… | ||
| Panel: LiveOps and Support Strategies to Shape the Future of Your Games. | Peter Gerson, Vladyslav Oboronko, Sebastian Brant, Stijn Tops | 34m |
Companies describe concrete moves: migrating to Helpshift to stop email workflows, adding machine translation and bots, and running A/B tests that show ~0.5… | ||
| Multiplayer to Maximize Creativity & Revenue | Mark Val | 32m |
Charts show multiplayer titles dominate top MAU lists and many categories; claim: mobile can run 32-player mobile at 60Hz using deterministic networking. The… | ||
| Keynote: Evolving Culture for Player Centric Games | Frank Keienburg | 20m |
Company culture shifts from tiny autonomous teams to bigger, structured squads after hitting a 2020 breaking point when quality dropped following the Brawl… | ||
| Building Bridges Instead of Silos | Celine Pasula | 18m |
Claim: cross‑platform is bigger than ports — it’s about embracing diverse player preferences and uniting mobile, PC and console teams. Three concrete levers… | ||
| Unleash Your Team's Potential Through The 4 Stages Of Psychological Safety | Sophie Vo | 22m |
Claims that psychological safety strongly correlates with team performance, citing Google 2016 study (180 teams) and Timothy Clark’s progression from inclusion… | ||
| Panel: Can Allyship Confront Toxicity? | Gina Jackson, Mick Morris, Darren Yeomans, Tom Westall | 42m |
Panelists name concrete steps and tradeoffs: public calling-out sparks change but risks backlash; events must adopt codes of conduct and enforce them; studios… | ||
| AI Driven Game Monetization in a Post ATT World | Don Reilley | 19m |
Scuti installs in the game lobby in a few hours and surfaces a rewarded gcommerce marketplace that keeps gameplay untouched while collecting name email… | ||
| Fireside Chat: Supercharge Your Game art Production | Volkan Gurel, Andriy Matviychuk | 22m |
Layer AI is used to train custom game-art models from a studio’s own assets, claiming 3x productivity by turning weeks of outsourced background and prop work… | ||
| Gen AI First Leap to Generating Game Content, Stop Producing It! | Davy Chadwick | 22m |
PopScreen shifts from handcrafted art (≈3,000 images, ~£1.5M, 24 months, ~10 external contractors) to generative pipelines that cut cost and time: a teaser… | ||
| Evolution of Mobile UA: AI Lessons From Gamelight | Valentina Bailly, Julia Scurtul | 17m |
AI-powered game-discovery platform that shows max four titles per user and uses real-time app usage, behavior and demographics to build personalized creatives… | ||
| How to Leverage Predictive Analytics to Enhance iOS Marketing Performance | Keren Gritzman | 19m |
Claims a way to regain iOS visibility after SKAdNetwork by building predict LTV per user models (day30/60/90/180) from existing telemetry, sending those… | ||
| Levelling up in the new era: Unlocking Success Amidst Evolving Marketing & Privacy Regulation. | Jussi Enroos | 22m |
Claims that iOS ATT cut mobile spending since 2021 with opt‑in rates around 40–50%, and that the EU DSA bans targeted ads using sensitive data and to minors… | ||
| Panel: Mobile Gaming Revolution: Tackling UA Challenges & Pioneering Future Opportunities. | Jacki Vause, Jussi Enroos, Philip Gontier, Peter Gerson, Itai Cohen, Valerio Sudrio | 38m |
Panel states Google requires a CMP for AdMob and pushes a new Google consent mode; attribution still relies on probabilistic fingerprinting today while… | ||
| Leveraging Data Analytics for Game Advertising & Marketing | Summer Liu | 21m |
SocialPeta’s AD intelligence, cost intelligence and app intelligence shows monthly active advertisers exceed 40,000 in 2023 with a 49% year‑on‑year rise and… | ||
| Keynote: Embracing Change & Innovation in Game Development: A new era of Flexibility & Creativity. | Matthew Zoern | 20m |
Argues that the industry is shifting and prescribes direct to Market prototyping where a minimal core loop ships to real users for validation rather than… | ||
| Introducing Kwalee's New Publishing Platform | Muhammad Waqas Khan | 22m |
Kwalee launches a publishing MVP that aims to be free to use and fast to adopt with one‑click Google onboarding and studio white‑labeling, plus role‑based… | ||
| Kicking off 2024 for iOS Device IDs, Privacy Manifests & SKAN | David Philippson | 20m |
Apple enforces that fingerprinting is banned regardless of consent and requires a privacy manifest plus the required_reasons API, with enforcement expected… | ||
| Winning the Game: Leveraging Contextual Bandits for Creative Optimization | Joseph Iris | 20m |
Argues that replacing slow A/B tests with contextual bandits (greedy, Thompson sampling, UCB) routes impressions to better creatives in real time, using… | ||
| Redefining the UA Playbook in the new era of Mobile | Gabe Lewis, John Wright | 10m |
Argues UA now depends on LTV not install spikes, citing a 40x uplift in LTV when tying play to physical rewards via Mistplay, and warns high IPM alone no… | ||
| Creator Collaborations in Gaming - 2024 & Beyond | Axel Danielsson, Björn Karlsson | 20m |
Breaks publisher creator work into paid/rewarded/supported, argues rewarded means creator gets a revenue share (examples use ~10–15%) via creator codes and… | ||
| When you Said 'Attribution', did you Mean 'Contribution'? | Maor Sadra, Hadar Telem | 17m |
INCRMNTAL presents a method that measures incrementality without user-level data and shows budget allocation must target contribution not raw attribution. It… | ||
| Has Incremental Revenue Ever Sounded This Good | Yiğit Güneri | 19m |
AudioMob offers in-game audio ads with a Unity plugin plus Android and iOS SDKs, claiming tier one $5–$10 CPM and tier two $1–$4 CPM and reporting rollout from… | ||
| Fireside Chat: External Development Trends in 2024 | Catalin Butnariu, Mihai Pohontu | 23m |
Amber reports 2024 starts with more demand for external development on mobile and a steadier services pipeline for art, QA and localization, after a brutal… | ||
| Beat the Bear: Raising Funds in a Challenging Landscape | Matthew Buxton | 15m |
VCs behave like cautious first‑time parents not meritocratic angels: expect 90% fail math, hyper‑short deck reads and relentless due diligence. Stack‑rank… | ||
| Fireside Chat: How the Home of Dead by Daylight has Stayed Independent. | Charlie Scowen, Danni Pratt | 17m |
Behaviour Interactive stays independent by balancing paid service work (Microsoft, EA, Disney) with original IP, reinvesting profits into titles like Dead by… | ||
| Fireside Chat: Rovio's AI Transformation for Improving Player Experience | Pascal Debroek, Samantha Pang | 24m |
Rovio moves support from email to Helpshift, links Helpshift to a centralized game-data platform, and rolls out bots and AI to automate common contacts. Key… | ||
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