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Jesse Lempiäinen

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Mastering Game Marketing in the era of Data PrivacyPocket Gamer Connects Helsinki 20242024-10-01
Claims a creative‑level attribution framework called Audience Lab plus a five‑minute SDK replaces device‑ID tracking, enabling web‑based postbacks and…
Talk on
Reinventing Successful Game LaunchesPocket Gamer Connects London 20242024-01-22
Geeklab shows a concrete launch loop: build ad creatives and a mock App Store page, run FB/IG campaigns, send users to surveys and Discord, iterate before any…
Talk
Reinventing Game Launches: A Framework for SuccessGames Gathering Bratislava 20232023-09-25
Framework claims: involve real players from day one to avoid expensive late failures, run small paid market tests and iterate. Uses meta ads to App Store Pages…
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